How to Decode Website Metrics to Pump Up Online Marketing
To understand how your online marketing efforts are performing and how you can improve them, you’ll need to regularly track and analyze the metrics from those campaigns. These metrics highlight the...
View ArticleWho to Hire: Web Design Agency or Freelance Designer?
Since the dawn of the Information Age (circa 1970s) and the birth of the modern day Internet (circa 1990s), specialized services like website design, online marketing and computer programming have...
View ArticleValue of Local SEO for Small Businesses
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition, and consumer affinity. That doesn’t...
View ArticleChoosing a Designer: How to Review Portfolios
It’s easy to spot a beautiful portfolio. Designers know that looks sell, and many people sell themselves that way. Of course, the ability to make something that looks good matters, especially for...
View Article10 Inexpensive Ways to Advertise Your Small Business
Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising...
View Article5 Essential Principles For Growing Your Small Business
It isn’t all it takes, but these five essentials will help you build a solid base and become one of the small businesses that succeeds. Leading a small business can be more stressful than raising...
View ArticleBuilding Great Websites – What Works and What Doesn’t
Unlike your shop front, office or warehouse, your website remains conveniently open 24 hours a day, seven days a week, and allows you to reach local, interstate and international clients. A good...
View ArticleThe Importance of Having a Mobile Friendly Website
In 1997, there were approximately 1 million websites, and 10 years later, there were 150 million. In 2007, there were about 1 million mobile websites, and the number is supposed to reach 150 million...
View ArticleCatering to Your Customers: 15 Restaurant Website Best Practices
A website is a website is a website, except when it’s a restaurant’s website. There’s something extra tricky about restaurant websites — they have to be cool, branded, creative, but also simple and...
View ArticleWhat Is SEO?
Google displays sites it believes are authoritative and relevant. They measure relevance by analyzing page content, the words you and I read, and they measure authority (mostly) based on the number...
View ArticleTop 7 Web Design Mistakes Small Businesses Make
As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their...
View Article3 Reasons Why Your Website Needs a Video
Every company wants to engage and grab the attention of their viewers, but how can you do that? Almost every site you go on, visiters are bombarded with something. Whether its fancy text, a ton of...
View ArticleThe Importance of Updating Your Website
Creating a website is a great accomplishment, and often the start of lucrative businesses or exciting opportunities. However, the work isn’t finished once the website is completed. Website maintenance...
View ArticleThe Most Tried and Failed Small Businesses [INFOGRAPHIC]
The U.S. thrives based on the millions of jobs created by small business owners. Although these small businesses play such a vital role in our economy, a huge amount of risk surrounds new ventures...
View ArticleWhy Is SEO So Expensive?
At WittyCookie, we preach that the “findability” of a website is a critical element of a successful website - you MUST factor in effort and budget to make your website “findable”. For many websites,...
View Article10 Things Customers Want on a Website
Want to make your small business look big? Here’s what customers are looking for when they visit So you want your website to make you look big. But the business experts I talked to recently say small...
View ArticleDeep Dive into SEO Implementation [INFOGRAPHIC]
- – - WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow. Service plans start at just $19/month,...
View Article[INFOGRAPHIC] Optimizing Your Website for Mobile Viewing
In the age of “always on” and “on-the-go,” small business owners who haven’t thought about how their websites function on a mobile phone are in danger of being left behind. Fifty-five percent of...
View ArticleHow To Use SEO Properly: Diversify
Sometimes I think that all the information necessary for success in life is contained in the classic nursery rhymes. You’ve heard the adage “don’t put all your eggs in one basket”? Well it turns out...
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